Li Xueling Doctoral Supervisor   Master Tutor

Teacher College:School of Business Administration

Name (English):Li Xueling

Name (Pinyin):LI XUELING

Business Address:浙江财经大学管理学院101室

Gender:Female

Contact Information:20250202@zufe.edu.cn

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Research Focus

Current position: Home > Research Focus

Corporate digital strategic transformation

Corporate digital strategic transformation refers to a systematic reform where enterprises, centered on their business objectives, deeply integrate digital technologies such as big data, artificial intelligence, and cloud computing into the entire process of strategic planning, production and operation, customer service, and organizational management. Its core lies in breaking the limitations of traditional models through technology empowerment—for instance, replacing experience-based judgment with data-driven decision-making, optimizing production efficiency with digital tools, and enhancing customer experience with online services. Ultimately, it aims to achieve the innovation of business models, the reduction of operational costs, and the improvement of core competitiveness, so as to adapt to the development needs of the digital economy era.