Zhou Shasha Master Tutor

[1]付费模式下知识共创的形成机理、作用机制及引导策略研究，进行，Zhou Shasha,Chen Yuangao,Yang Shuiqing,Tu Le,曹茜,杨梨菁,赵倩倩

[2]在线产品评论生成的动态性及其形成机制研究，完成，2017年国家自然科学青年科学基金项目，Zhou Shasha,Liu Weishu,姜辉,Cheng Xiaoying,常玉,叶露

[1]胡书逸,Yang Shuiqing,姜辉,Zhou Shasha,Chen Yuangao. 基于音频挖掘的电商主播声音特征对带货业绩影响效应研究，系统管理学报：2024-09-02

[2]胡雨晴,Zhou Shasha,Yang Shuiqing,姜辉,马岩,Chen Yuangao. Determinants of consumer intention to use smart food lockers during COVID-19: A multi-method approach，International Journal of Hospitality Management，122：103858：2024-09-01

[3]金王燕,Yang Shuiqing,Zhou Shasha,姜辉,June Wei,Chen Yuangao. Personalized managerial response and negative inconsistent review helpfulness: The mediating effect of perceived response helpfulness，Journal of Retailing and Consumer Services，74: 103398：2023-09-01

[4]Chen Yuangao,Zhou Shasha,金王燕,陈沈清. Investigating the determinants of medical crowdfunding performance: a signaling theory perspective，Internet Research，33(3): 1134-1156：2023-05-17

[5]童鑫佳,Zhou Shasha,Yang Shuiqing,Chen Yuangao. How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender，Journal of Retailing and Consumer Services，67(7): 103031：2022-07-01

[6]Chen Yuangao,金王燕,胡亚捷,Zhou Shasha,Yang Shuiqing. Does managerial response moderate the relationship between online review characteristics and review helpfulness?，CURRENT ISSUES IN TOURISM，25(16):2679-2694：2022-08-18

[7]Chen Yuangao,童鑫佳,Yang Shuiqing,Zhou Shasha. Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment，Industrial Management ＆ Data Systems，123(9):2397-2422：2023-08-29

[8]童鑫佳,Zhou Shasha,Yang Shuiqing,姜辉,Chen Yuangao. Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation，Electronic Commerce Research and Applications，62: 101334：2023-12-04

[9]Chen Yuangao,胡雨晴,Zhou Shasha,Yang Shuiqing. Investigating the determinants of performance of artificial intelligence adoption in hospitality industry during COVID-19，International Journal of Contemporary Hospitality Management，卷35期8页2868-2889特刊SI：2023-07-17

[10]Yang Shuiqing,Zhou Shasha,Cheng Xiaoying. Why do college students continue to use mobile learning? Learning involvement and self‐determination theory，British Journal of Educational Technology：2019-03-01

[1]管理学院/管理科学与工程/2025