Chen Yuangao Doctoral Supervisor Master Tutor

Teacher College:School of Business Administration

Name (English):Chen Yuangao

Name (Pinyin):chenyuangao

E-Mail:

Education Level:博士研究生

Business Address:221,Office BLDG

Gender:Male

Degree:博士

Administrative Position:Dean, Graduate School, ZUFE

Contact Information:chenyg@zufe.edu.cn

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Paper Publications

Chen Yuangao,李罗南,Zhou Wangyue. Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing，Electronic Commerce Research and Applications，70: 101492：2025-03-01
Chen Yuangao,陶李艳,Zheng Shuang,Yang Shuiqing,李甫俊. What drives viewers’ engagement in travel live streaming: a mixed-methods study from perceived value perspective，International Journal of Contemporary Hospitality Management，37(2): 418-443：2025-01-08
胡书逸,Yang Shuiqing,姜辉,Zhou Shasha,Chen Yuangao. 基于音频挖掘的电商主播声音特征对带货业绩影响效应研究，系统管理学报：2024-09-02
胡雨晴,Zhou Shasha,Yang Shuiqing,姜辉,马岩,Chen Yuangao. Determinants of consumer intention to use smart food lockers during COVID-19: A multi-method approach，International Journal of Hospitality Management，122：103858：2024-09-01
Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,June wei. Understanding Voice Shopping Value Co-Creation: A Sem-Fsqca Method，Journal of Computer Information Systems，12 Apr 2024：2024-08-15
Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,姜辉,Zhou Wangyue. Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective，Electronic Commerce Research，10.1007/s10660-024-09859-w：2024-08-08
Chen Yuangao,王茜妮,Le Bin,Wang Lu. Why people use augmented reality in heritage museums: a socio-technical perspective，Heritage Science，12（1）: 108：2024-04-03
童鑫佳,Zhou Shasha,Yang Shuiqing,姜辉,Chen Yuangao. Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation，Electronic Commerce Research and Applications，62: 101334：2023-12-04
周传美,Yang Shuiqing,Chen Yuangao,Zhou Shasha,Li Yixiao,Atika Qazi. How does topic consistency affect online review helpfulness? The role of review emotional intensity，Electronic Commerce Research，卷23期4页2943-2978：2023-12-01
金王燕,Yang Shuiqing,Zhou Shasha,姜辉,June Wei,Chen Yuangao. Personalized managerial response and negative inconsistent review helpfulness: The mediating effect of perceived response helpfulness，Journal of Retailing and Consumer Services，74: 103398：2023-09-01

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