Chen Yuangao Doctoral Supervisor   Master Tutor

[1]人工智能与数智管理

[2]大数据驱动的经济行为

[3]商务智能与数据挖掘

[4]智慧供应链管理

[1]免接触服务的用户行为、服务模式与政策支持研究，完成，国家社科基金一般项目，Chen Yuangao,童鑫佳,刘梦,胡雨晴,陶李艳,王茜妮,Yao Jianrong,Yang Shuiqing,Zhou Shasha,Wu Haiyan,Li Yixiao,Yan Surong,Tu Le,金王燕

[2]第三方信息中介模式下考虑eWOM和RRP的零售供应链协调优化研究，完成，2018年浙江省自然科学基金一般项目，Chen Yuangao,Yang Shuiqing,侍颖,Chen Mingjing,于竟,应梦茜

[3]顾客跨渠道行为驱动的新零售商业模式与渠道管理研究，完成，国家社科基金一般项目，Chen Yuangao,Yao Jianrong,Yang Shuiqing,Song Haiyu,于竞,应梦茜,毕然

[4]基于信息中介和口碑推荐的O2O供应链协调优化研究，完成，教育部人文社会科学研究一般项目（规划基金项目），Chen Yuangao,Yang Shuiqing,Li Yixiao,Yao Jianrong,王硕,于竞

[5]核心企业驱动的供应链社会责任协调机制研究，完成，省哲社规划项目，Chen Yuangao,王周敬,张文宇,杨水清,王硕

[6]混合渠道供应链中的服务横向合作模型与协调机制研究，教育部人文社会科学研究规划基金项目

[7]基于服务横向合作的双渠道供应链决策优化与协调契约研究，进行，浙江财经大学，Chen Yuangao,张帅,陈明晶,唐志豪,姜海银,刘敏

[1]Chen Yuangao,李罗南,Zhou Wangyue. Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing，Electronic Commerce Research and Applications，70: 101492：2025-03-01

[2]Chen Yuangao,陶李艳,Zheng Shuang,Yang Shuiqing,李甫俊. What drives viewers’ engagement in travel live streaming: a mixed-methods study from perceived value perspective，International Journal of Contemporary Hospitality Management，37(2): 418-443：2025-01-08

[3]胡书逸,Yang Shuiqing,姜辉,Zhou Shasha,Chen Yuangao. 基于音频挖掘的电商主播声音特征对带货业绩影响效应研究，系统管理学报：2024-09-02

[4]胡雨晴,Zhou Shasha,Yang Shuiqing,姜辉,马岩,Chen Yuangao. Determinants of consumer intention to use smart food lockers during COVID-19: A multi-method approach，International Journal of Hospitality Management，122：103858：2024-09-01

[5]Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,June wei. Understanding Voice Shopping Value Co-Creation: A Sem-Fsqca Method，Journal of Computer Information Systems，12 Apr 2024：2024-08-15

[6]Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,姜辉,Zhou Wangyue. Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective，Electronic Commerce Research，10.1007/s10660-024-09859-w：2024-08-08

[7]Chen Yuangao,王茜妮,Le Bin,Wang Lu. Why people use augmented reality in heritage museums: a socio-technical perspective，Heritage Science，12（1）: 108：2024-04-03

[8]童鑫佳,Zhou Shasha,Yang Shuiqing,姜辉,Chen Yuangao. Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation，Electronic Commerce Research and Applications，62: 101334：2023-12-04

[9]周传美,Yang Shuiqing,Chen Yuangao,Zhou Shasha,Li Yixiao,Atika Qazi. How does topic consistency affect online review helpfulness? The role of review emotional intensity，Electronic Commerce Research，卷23期4页2943-2978：2023-12-01

[10]金王燕,Yang Shuiqing,Zhou Shasha,姜辉,June Wei,Chen Yuangao. Personalized managerial response and negative inconsistent review helpfulness: The mediating effect of perceived response helpfulness，Journal of Retailing and Consumer Services，74: 103398：2023-09-01

[1]陈远高 , 胡书逸,李甫俊,王思琴,王鲁,Personality Recognization Method Based On Textual Feature Analysis From Chinese Social Network

[2]Wang Lu , 郑家皓,Chen Yuangao,Yao Jianrong,面向不平衡数据集多阶段集成模型的信用风险评估方法,2022-07-06

[1]Chen Yuangao，新零售模式中顾客跨渠道行为、网络口碑与渠道管理研究[A类专著]，经济科学出版社，2021

[2]Chen Yuangao，多渠道电子供应链决策优化与协调研究[Monograph]，中国经济出版社，2012

[3]刘南,赵成锋,Chen Yuangao，现代物流与经济发展[Monograph]，中国物资出版社，2007

[1]管理学院/工商管理学（博士）/2025

[2]信智学院/大数据统计方法与应用（博士）/2025

[3]管理学院/管理科学与工程（硕士）/2025