浙江财经大学主页平台管理系统 Chen Yuangao--Home--Home

Basic Information
Scientific Research
Teaching Achievments
Enrollment Information

Profile

Chen Yuangao, Ph.D., Professor
Currently serves as the Dean of the Graduate School at Zhejiang University of Finance and Economics (ZUFE). He is the leading figure of the National First-Class Undergraduate Program in E-commerce and has been selected for the Zhejiang Provincial High-Level Talent Special Support Program.

His concurrent appointments include:

Council Member of the China Society of Management Science and Engineering
Member of the Zhejiang Provincial Higher Education Teaching Steering Committee for E-commerce
Member of the Zhejiang Provincial Philosophy and Social Sciences "14th Five-Year Plan" Discipline Expert Group
Think Tank Expert for the Zhejiang Provincial Service Industry Federation

In recent years, he has led 2 national-level research projects, 5 ministerial/provincial-level research projects, and 3 provincial-level curriculum and teaching reform projects. His scholarly output includes 3 monographs and he has received 2 provincial/ministerial-level awards.

He has published over 60 academic papers in leading management science journals, including:

Internet Research
Information Processing & Management
International Journal of Contemporary Hospitality Management
International Journal of Hospitality Management
Business Strategy and the Environment
Electronic Commerce Research and Applications
Journal of Industrial Engineering and Engineering Management
Journal of Systems & Management

His publication record includes 56 SCI/SSCI-indexed papers and 2 ESI highly cited papers.

Under his supervision, undergraduate students have won over 20 national and provincial awards in prestigious competitions. As a graduate supervisor, he has guided Master's students to publish over 40 papers in SCI/SSCI journals and top-tier domestic journals within the field of management science. Multiple graduates from his research team have proceeded to pursue Ph.D. degrees at Double First-Class universities (e.g., Nanjing University, Beihang University, Southeast University, Xiamen University, Sichuan University, Shanghai University of Finance and Economics) and prestigious overseas institutions (e.g., University of Macau).

Social Affiliations

[1] 2022年12月~Now， Council Member of the China Society of Management Science and Engineering

[2] 2021年9月~2025年10月， Member of the Zhejiang Provincial Higher Education Teaching Steering Committee for E-commerce

[3] 2021年3月~2025年12月， Member of the Zhejiang Provincial Philosophy and Social Sciences "14th Five-Year Plan" Discipline Expert Group

[4] 2024年7月~2029年7月， Council Member of the Zhejiang Provincial Association for Information Resource Management

Research Focus

[1]Artificial Intelligence & Digital Intelligence Management

[2]Big Data-Driven Economic Behavior

[3]Business Intelligence and Data Mining

[4]Smart Supply Chain Management

Research Project

[1]免接触服务的用户行为、服务模式与政策支持研究，完成，国家社科基金一般项目，Chen Yuangao,童鑫佳,刘梦,胡雨晴,陶李艳,王茜妮,Yao Jianrong,Yang Shuiqing,Zhou Shasha,Wu Haiyan,Li Yixiao,Yan Surong,Tu Le,金王燕

[2]第三方信息中介模式下考虑eWOM和RRP的零售供应链协调优化研究，完成，2018年浙江省自然科学基金一般项目，Chen Yuangao,Yang Shuiqing,侍颖,Chen Mingjing,于竟,应梦茜

[3]顾客跨渠道行为驱动的新零售商业模式与渠道管理研究，完成，国家社科基金一般项目，Chen Yuangao,Yao Jianrong,Yang Shuiqing,Song Haiyu,于竞,应梦茜,毕然

[4]基于信息中介和口碑推荐的O2O供应链协调优化研究，完成，教育部人文社会科学研究一般项目（规划基金项目），Chen Yuangao,Yang Shuiqing,Li Yixiao,Yao Jianrong,王硕,于竞

[5]核心企业驱动的供应链社会责任协调机制研究，完成，省哲社规划项目，Chen Yuangao,王周敬,张文宇,杨水清,王硕

[6]混合渠道供应链中的服务横向合作模型与协调机制研究，教育部人文社会科学研究规划基金项目

[7]基于服务横向合作的双渠道供应链决策优化与协调契约研究，进行，浙江财经大学，Chen Yuangao,张帅,陈明晶,唐志豪,姜海银,刘敏

PapersMORE

[1]Chen Yuangao,谢子烨,Wang Lu,Zhu Liyuan. ESG disclosure, public perception and corporate financial performance: An empirical study based on textual analysis，Journal of Environmental Management，383: 125320：2025-04-27

[2]Chen Yuangao,李罗南,Zhou Wangyue. Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing，Electronic Commerce Research and Applications，70: 101492：2025-03-01

[3]Chen Yuangao,陶李艳,Zheng Shuang,Yang Shuiqing,李甫俊. What drives viewers’ engagement in travel live streaming: a mixed-methods study from perceived value perspective，International Journal of Contemporary Hospitality Management，37(2): 418-443：2025-01-08

[4]胡书逸,Yang Shuiqing,姜辉,Zhou Shasha,Chen Yuangao. 基于音频挖掘的电商主播声音特征对带货业绩影响效应研究，系统管理学报：2024-09-02

[5]胡雨晴,Zhou Shasha,Yang Shuiqing,姜辉,马岩,Chen Yuangao. Determinants of consumer intention to use smart food lockers during COVID-19: A multi-method approach，International Journal of Hospitality Management，122：103858：2024-09-01

[6]Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,June wei. Understanding Voice Shopping Value Co-Creation: A Sem-Fsqca Method，Journal of Computer Information Systems，12 Apr 2024：2024-08-15

[7]Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,姜辉,Zhou Wangyue. Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective，Electronic Commerce Research，10.1007/s10660-024-09859-w：2024-08-08

[8]Chen Yuangao,王茜妮,Le Bin,Wang Lu. Why people use augmented reality in heritage museums: a socio-technical perspective，Heritage Science，12（1）: 108：2024-04-03

[9]童鑫佳,Zhou Shasha,Yang Shuiqing,姜辉,Chen Yuangao. Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation，Electronic Commerce Research and Applications，62: 101334：2023-12-04

[10]周传美,Yang Shuiqing,Chen Yuangao,Zhou Shasha,Li Yixiao,Atika Qazi. How does topic consistency affect online review helpfulness? The role of review emotional intensity，Electronic Commerce Research，卷23期4页2943-2978：2023-12-01

Patents

[1]陈远高 , 胡书逸,李甫俊,王思琴,王鲁,Personality Recognization Method Based On Textual Feature Analysis From Chinese Social Network

[2]Wang Lu , 郑家皓,Chen Yuangao,Yao Jianrong,面向不平衡数据集多阶段集成模型的信用风险评估方法,2022-07-06

Books

[1]Chen Yuangao，新零售模式中顾客跨渠道行为、网络口碑与渠道管理研究[A类专著]，经济科学出版社，2021

[2]Chen Yuangao，多渠道电子供应链决策优化与协调研究[Monograph]，中国经济出版社，2012

[3]刘南,赵成锋,Chen Yuangao，现代物流与经济发展[Monograph]，中国物资出版社，2007

CoursesMORE

[1]数字经济研究前沿

[2]现代物流与供应链管理

[3]客户关系管理

[4]系统科学与系统工程

[5]大数据时代

[6]学科前沿与研究方法

[7]电子商务概论

[8]网络零售

[9]商业信息技术

[10]电子商务案例分析

Enrolment Information

[1]School of Management/Business Administration (Phd.)/2025

[2]School of Information Technology and Artificial Intelligence/Big Data Technology and Applications (Phd.)/2025

[3]School of Management/Management Science and Engineering (Master)/2025