Chen Yuangao Doctoral Supervisor   Master Tutor

Teacher College:School of Business Administration

Name (English):Chen Yuangao

Name (Pinyin):chenyuangao

E-Mail:

Education Level:博士研究生

Business Address:221,Office BLDG

Gender:Male

Degree:博士

Administrative Position:Dean, Graduate School, ZUFE

Contact Information:chenyg@zufe.edu.cn

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  • Basic Information
  • Scientific Research
  • Teaching Achievments
  • Enrollment Information
    Social Affiliations

    [1] 2021年3月~2025年12月, 浙江省哲学社会科学“十四五”学科专家组成员

    [2] 2021年9月~2025年10月, 浙江省高校电子商务专业教学指导委员会委员

    [3] 2022年12月~Now, 中国管理科学与工程学会理事

    [4] 2024年7月~2029年7月, 浙江省信息资源管理学会理事

    Research Project

    [1]免接触服务的用户行为、服务模式与政策支持研究,进行,国家社科基金一般项目,Chen Yuangao,Yao Jianrong,Yan Surong,Wu Haiyan,Tu Le,金王燕,刘梦,童鑫佳

    [2]第三方信息中介模式下考虑eWOM和RRP的零售供应链协调优化研究,完成,2018年浙江省自然科学基金一般项目,Chen Yuangao,Yang Shuiqing,Chen Mingjing,于竟,应梦茜

    [3]顾客跨渠道行为驱动的新零售商业模式与渠道管理研究,完成,国家社科基金一般项目,Chen Yuangao,Yao Jianrong,Yang Shuiqing,Song Haiyu,于竞,应梦茜,毕然

    [4]基于信息中介和口碑推荐的O2O供应链协调优化研究,完成,教育部人文社会科学研究一般项目(规划基金项目),Chen Yuangao,Yang Shuiqing,王硕,Li Yixiao,Yao Jianrong,于竞

    [5]核心企业驱动的供应链社会责任协调机制研究,完成,省哲社规划项目,Chen Yuangao,杨水清,王周敬,张文宇,王硕

    [6]混合渠道供应链中的服务横向合作模型与协调机制研究,教育部人文社会科学研究规划基金项目

    [7]基于服务横向合作的双渠道供应链决策优化与协调契约研究,进行,浙江财经大学,Chen Yuangao,张帅,陈明晶,唐志豪,姜海银,刘敏

    PapersMORE

    [1]胡书逸,Chen Yuangao,Yang Shuiqing,姜辉,Zhou Shasha. 基于音频挖掘的电商主播声音特征对带货业绩影响效应研究,系统管理学报:2024-09-02

    [2]胡雨晴,Chen Yuangao,Zhou Shasha,Yang Shuiqing,姜辉,马岩. Determinants of consumer intention to use smart food lockers during COVID-19: A multi-method approach,International Journal of Hospitality Management,122:103858:2024-09-01

    [3]Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,June wei. Understanding Voice Shopping Value Co-Creation: A Sem-Fsqca Method,Journal of Computer Information Systems,12 Apr 2024:2024-08-15

    [4]Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,姜辉,Zhou Wangyue. Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective,Electronic Commerce Research,10.1007/s10660-024-09859-w:2024-08-08

    [5]Chen Yuangao,王茜妮,Le Bin,Wang Lu. Why people use augmented reality in heritage museums: a socio-technical perspective,Heritage Science,12(1): 108:2024-04-03

    [6]童鑫佳,Yang Shuiqing,姜辉,Chen Yuangao,Zhou Shasha. Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation,Electronic Commerce Research and Applications,62: 101334:2023-12-04

    [7]周传美,Chen Yuangao,Zhou Shasha,Atika Qazi,Li Yixiao,Yang Shuiqing. How does topic consistency affect online review helpfulness? The role of review emotional intensity,Electronic Commerce Research,卷23期4页2943-2978:2023-12-01

    [8]李婷婷,Yang Shuiqing,Chen Yuangao,Zhou Shasha. 信息线索对知识付费用户满意度的影响,图书情报知识,2023,40(05);页码:127-136:2023-09-10

    [9]金王燕,Yang Shuiqing,Zhou Shasha,姜辉,Chen Yuangao,June Wei. Personalized managerial response and negative inconsistent review helpfulness: The mediating effect of perceived response helpfulness,Journal of Retailing and Consumer Services,74: 103398:2023-09-01

    [10]Chen Yuangao,童鑫佳,Yang Shuiqing,Zhou Shasha. Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment,Industrial Management & Data Systems,123(9):2397-2422:2023-08-29

    Patents

    [1]陈远高 , 胡书逸,李甫俊,王思琴,王鲁,Personality Recognization Method Based On Textual Feature Analysis From Chinese Social Network

    [2]Wang Lu , 郑家皓,Chen Yuangao,Yao Jianrong,面向不平衡数据集多阶段集成模型的信用风险评估方法,2022-07-06

    Books

    [1]Chen Yuangao,新零售模式中顾客跨渠道行为、网络口碑与渠道管理研究[A类专著],经济科学出版社,2024

    [2]Chen Yuangao,多渠道电子供应链决策优化与协调研究[Monograph],中国经济出版社,2024

    [3]刘南,赵成锋,Chen Yuangao,现代物流与经济发展[Monograph],中国物资出版社,2024