Gao Jian Master Tutor

Teacher College:School of Business Administration

Name (English):Gao Jian

Name (Pinyin):gaojian

Date of Birth:1982-12

E-Mail:

Education Level:博士研究生

Business Address:管理学院楼413西办公室

Gender:Male

Degree:博士

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Paper Publications

Gao Jian,盛光华. 消费者趋近动机对绿色产品购买意向的影响机制——基于PLS-SEM模型的研究，统计与信息论坛，2017年02期：2017-02-10
Gao Jian. 消费者行为理性对绿色感知价值的机制研究 ——以计划行为理论为研究视角，当代经济管理：2018-01-01
Gao Jian,Wang Jianguo,Bailey Ainsworth. How Does Public Recognition Affect Price Sensitivity to Green Products？The Role of Self-Construal and Temporal distance，Psychology & Marketing，38（8）：1262-1279：2021-08-01
Gao Jian,魏胜. 基于计划行为理论的生活方式绿色化形成的双重交互效应研究，经济与管理评论：2018-02-01
高键,律杨. 基于社会认同理论的消费者商品包装标签清除意愿影响机制，包装学报：2018-07-20
付琳雅,Gao Jian. Bitter or sweet? The interactive impact of message framing and environmental attitude on the effectiveness of green advertising，Asian Journal of Communication，33（3）：246-267：2023-05-04
宋伟,Gao Jian,金晓彤,赵太阳. Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of COVID-19 in China，International Journal of Environmental Research and Public Health，17（9）：2020-05-06
Gao Jian,张瑞. 中断与接续:量化自我构建对生活方式绿色转变的影响机制研究，财经论丛，291（11）：92-101：2022-11-15
Gao Jian,Wang Jianming,Wang Jianguo,赵婧. The Influence Mechanism of Environmental Anxiety on Pro-Environmental Behavior：The Role of Self-Discrepancy，INTERNATIONAL JOURNAL OF CONSUMER STUDIES，卷: 45 期: 1 页: 54-64：2021-01-31
Gao Jian,汤力瑜,律杨. Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior，中国人口·资源与环境(英文版)(Chinese Journal of Population, Resources and Environment)，Volume 21 , Issue 2 . 2023. PP 82-91：2023-06-01

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