Gao Jian Master Tutor

Teacher College:School of Business Administration

Name (English):Gao Jian

Name (Pinyin):gaojian

Date of Birth:1982-12

E-Mail:

Education Level:博士研究生

Business Address:管理学院楼413西办公室

Gender:Male

Degree:博士

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Paper Publications

Gao Jian,Tang, Liyu,张瑞. The impact of social exclusion types on consumers＇ green product purchase intentions，JOURNAL OF RETAILING AND CONSUMER SERVICES，卷: 92：2026-06-01
高键,李振,罗成洋. Beyond “Go Green”: Matching Message Framing to Consumers’ eco Knowledge to Boost Advertising Effectiveness through Brand Authenticity，Journal of Applied Business & Behavioral Sciences，1(2) 【Attachment】
Gao Jian,王倩,孙贤达,lvyang. Will eco-labels as a communication strategy for ecological information cause consumers to buy green products? Evidence from China，Nankai Business Review International，17（2）：294-322：2026-05-09
高键,汤力瑜,张瑞. The impact of social exclusion types on consumers’ green product purchase intentions，Journal of Retailing and Consumer Services，92：2026-01-01 【Link】【Attachment】
Wang Jianguo,Wang Jianming,Gao Jian. Effect of green consumption value on consumption intention in a pro-environmental setting: the mediating role of approach and avoidance motivation，Sage Open，10(1)：2020-01-10
Wang Jianming,李永强,何正霞,Gao Jian,Wang Jianguo. Scale framing, benefit framing and their interaction effects on energy-saving behaviors: Evidence from urban residents of China，Energy Policy，166，113005:1-13：2022-07-01
Wang Jianming,杨心成,何正霞,Wang Jianguo,鲍婧,Gao Jian. The Impact of Positive Emotional Appeals on the Green Purchase Behavior，Frontiers in Psychology，13，716027：1-16：2022-06-02
Wang Jianming,Yongqiang Li,Gao Jian,Wang Jianguo,吴龙昌,Zhengxia He. Factors influencing the water conservation desire and behavior intention of urban households: a survey study in Hangzhou, China，Urban Water Journal，卷19 期7 页700-713：2022-08-09
高键,王倩,孙贤达,律杨. Will eco-labels as a communication strategy for ecological information cause consumers to buy green products? Evidence from China，Nankai Business Review International：2026-01-01 【Link】
Gao Jian,汤力瑜,Wang Jianguo. Does individuals＇ pro-environmental behavior in the virtual world influence their perceived human-nature connection? The green consumption effect，TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE，219:124296：2025-10-01

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