Gao Jian Master Tutor

Teacher College:School of Business Administration

Name (English):Gao Jian

Name (Pinyin):gaojian

Date of Birth:1982-12

E-Mail:

Education Level:博士研究生

Business Address:管理学院楼413西办公室

Gender:Male

Degree:博士

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Paper Publications

Wang Jianguo,Wang Jianming,Gao Jian. Effect of green consumption value on consumption intention in a pro-environmental setting: the mediating role of approach and avoidance motivation，Sage Open，10(1)：2020-01-10
Wang Jianming,李永强,何正霞,Gao Jian,Wang Jianguo. Scale framing, benefit framing and their interaction effects on energy-saving behaviors: Evidence from urban residents of China，Energy Policy，166，113005:1-13：2022-07-01
Wang Jianming,杨心成,何正霞,Wang Jianguo,鲍婧,Gao Jian. The Impact of Positive Emotional Appeals on the Green Purchase Behavior，Frontiers in Psychology，13，716027：1-16：2022-06-02
Wang Jianming,Yongqiang Li,Gao Jian,Wang Jianguo,吴龙昌,Zhengxia He. Factors influencing the water conservation desire and behavior intention of urban households: a survey study in Hangzhou, China，Urban Water Journal，卷19 期7 页700-713：2022-08-09
高键,王倩,孙贤达,律杨. Will eco-labels as a communication strategy for ecological information cause consumers to buy green products? Evidence from China，Nankai Business Review International：2026-01-01 【Link】
Gao Jian,汤力瑜,Wang Jianguo. Does individuals＇ pro-environmental behavior in the virtual world influence their perceived human-nature connection? The green consumption effect，TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE，219:124296：2025-10-01
Gao Jian,盛光华. 消费者趋近动机对绿色产品购买意向的影响机制——基于PLS-SEM模型的研究，统计与信息论坛，2017年02期：2017-02-10
Gao Jian. 消费者行为理性对绿色感知价值的机制研究 ——以计划行为理论为研究视角，当代经济管理：2018-01-01
Gao Jian,Wang Jianguo,Bailey Ainsworth. How Does Public Recognition Affect Price Sensitivity to Green Products？The Role of Self-Construal and Temporal distance，Psychology ＆ Marketing，38（8）：1262-1279：2021-08-01
Gao Jian,魏胜. 基于计划行为理论的生活方式绿色化形成的双重交互效应研究，经济与管理评论：2018-02-01

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