高键硕士生导师

学科教学所属单位：管理学院（MBA学院）

教师英文名称：Gao Jian

教师拼音名称：gaojian

出生日期：1982-12

电子邮箱：

最高学历：博士研究生

办公地点：管理学院楼413西办公室

性别：男

最高学位：博士

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同专业硕导

论文成果

高键,Tang, Liyu,张瑞. The impact of social exclusion types on consumers＇ green product purchase intentions，JOURNAL OF RETAILING AND CONSUMER SERVICES，卷: 92：2026-06-01
高键,罗成洋,李振. Beyond “Go Green”: Matching Message Framing to Consumers’ eco Knowledge to Boost Advertising Effectiveness through Rand Authenticity，Journal of Applied Business & Behavioral Sciences，1(2) 【附件】
高键,王倩,孙贤达,律杨. Will eco-labels as a communication strategy for ecological information cause consumers to buy green products? Evidence from China，Nankai Business Review International，17（2）：294-322：2026-05-09
高键,汤力瑜,张瑞. The impact of social exclusion types on consumers’ green product purchase intentions，Journal of Retailing and Consumer Services，92：2026-01-01 【Link】【附件】
王建国,王建明,高键. Effect of green consumption value on consumption intention in a pro-environmental setting: the mediating role of approach and avoidance motivation，Sage Open，10(1)：2020-01-10
王建明,李永强,何正霞,高键,王建国. Scale framing, benefit framing and their interaction effects on energy-saving behaviors: Evidence from urban residents of China，Energy Policy，166，113005:1-13：2022-07-01
王建明,杨心成,何正霞,王建国,鲍婧,高键. The Impact of Positive Emotional Appeals on the Green Purchase Behavior，Frontiers in Psychology，13，716027：1-16：2022-06-02
王建明,Yongqiang Li,高键,王建国,吴龙昌,Zhengxia He. Factors influencing the water conservation desire and behavior intention of urban households: a survey study in Hangzhou, China，Urban Water Journal，卷19 期7 页700-713：2022-08-09
高键,王倩,孙贤达,律杨. Will eco-labels as a communication strategy for ecological information cause consumers to buy green products? Evidence from China，Nankai Business Review International：2026-01-01 【Link】
高键,汤力瑜,王建国. Does individuals＇ pro-environmental behavior in the virtual world influence their perceived human-nature connection? The green consumption effect，TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE，219:124296：2025-10-01

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