Yang Shuiqing Doctoral Supervisor Master Tutor

Teacher College:School of Business Administration

Name (English):Yang Shuiqing

Name (Pinyin):yangshuiqing

Education Level:博士研究生

Business Address:5号楼309A

Gender:Male

Degree:博士

Contact Information:yangshuiqing@zufe.edu.cn

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Paper Publications

林康,Yang Shuiqing,Wu Daoyou,郭彧. Does non-humanlike avatar more attractive? The impacts of avatar types on metaverse satisfaction and participation，Computers in Human Behavior，172: 108740：2025-11-01
Yang Shuiqing,郭彧,Chen Yuangao,Li Yixiao,Zhou Shasha,姜辉. Understanding service performance of frontline employees from employee-AI interaction perspective，Journal of Service Management，Volume 36, Issue 3, Pages 448-475：2025-06-05
Yang Shuiqing,林康,王曦,Li Yixiao,Chen Yuangao,jun wei. Does personality matter? Understanding the impacts of real-self and avatar personality traits on metaverse satisfaction，Internet Research，DOI10.1108/INTR-01-2024-0018：2024-08-20
谢威,Yang Shuiqing,Li Yixiao,Zhou Shasha. Understanding anthropomorphic voice-AI chatbot continuance from a human-AI interaction perspective，BEHAVIOUR ＆ INFORMATION TECHNOLOGY，44,12,2998-3018：2024-09-02
Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,June wei. Understanding Voice Shopping Value Co-Creation: A Sem-Fsqca Method，Journal of Computer Information Systems，12 Apr 2024：2024-08-15
Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,姜辉,Zhou Wangyue. Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective，Electronic Commerce Research，10.1007/s10660-024-09859-w：2024-08-08
Jiang, Hui,Messinger, Paul R.,loudiejiang,Lu, Zhibin,Yang Shuiqing,Li gang. Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products，JOURNAL OF MARKETING RESEARCH，卷: 61期: 2页: 271-289：2024-04-01
yang yongqing,Chesney, Thomas,Yang Shuiqing,Zhangang Hao. Why do merchants continue to use mobile payment? A data-information-value perspective，International Journal of Mobile Communications，卷23,期1 页110-125：2024-01-01
周传美,Yang Shuiqing,Chen Yuangao,Zhou Shasha,Li Yixiao,Atika Qazi. How does topic consistency affect online review helpfulness? The role of review emotional intensity，Electronic Commerce Research，卷23期4页2943-2978：2023-12-01
Jiang, Hui,Messinger, Paul R.,Liu, Yifei,Lu, Zhibin,Yang Shuiqing,Li, Gang. Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products，JOURNAL OF MARKETING RESEARCH，卷: 61期: 2页: 271-289：2024-04-01

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