Yang Shuiqing Doctoral Supervisor   Master Tutor

Teacher College:School of Business Administration

Name (English):Yang Shuiqing

Name (Pinyin):yangshuiqing

E-Mail:

Education Level:博士研究生

Business Address:5号楼309A

Gender:Male

Degree:博士

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  • Basic Information
  • Scientific Research
  • Teaching Achievments
  • Enrollment Information
    Educational Experience

    [1] 2008年9月~2012年6月, 华中科技大学 ,管理科学与工程 ,博士研究生

    Work Experience

    [1] 2012年7月~Now, 浙江财经大学 ,管理学院

    Research ProjectMORE

    [1]智联网环境下人机兼容与协作模式对服务绩效的影响研究:替代与增强双刃剑效应,进行,2023年度国家自然科学基金面上项目,Yang Shuiqing,Chen Yuangao,姜辉,Cheng Xiaoying,Jiang Haiyin

    [2]新零售模式下感知互动性与顾客满意:线下数字化线索的驱动机制,完成,2021年度浙江省自然科学基金一般项目,Yang Shuiqing,Chen Yuangao,Peng Juanjuan,姜辉,Jiang Haiyin,周传美,金王燕

    [3]渠道协同视角下移动商务用户采纳行为及其干预机制研究,进行,Yang Shuiqing

    [4]中国博士后科学基金第八批特别资助,进行,中国博士后科学基金会,Yang Shuiqing

    [5]基于协同的移动商务用户采纳行为研究,进行,浙江省教育厅项目,Yang Shuiqing,陈远高,唐思思,徐贞锋

    [6]协同视角下移动商务用户采纳行为及其干预机制研究,完成,教育部人文社科项目,Yang Shuiqing,余建得,隆清琦,陈远高,方林聪

    [7]移动互联网环境下O2O渠道整合与交互模式对顾客忠诚的影响:基于顾客体验视角,完成,国家自然科学基金面上项目,Yang Shuiqing,赵佳茜,周荫强,Qin Suntao,Long Qingqi,张洁,Ying Xiaofan,Jiang Haiyin,魏敏雪,金瑜

    [8]MI-O2O渠道整合对顾客忠诚的作用机理:基于浙江企业的实证研究,完成,16年度省社科规划常规性重点课题,Yang Shuiqing,Chen Yuangao,Li Yixiao,张洁

    [9]跨渠道视角下移动商务用户采纳与持续使用行为研究,完成,浙江省自然科学基金一般项目,Yang Shuiqing,Chen Yuangao,余德建,Chen Mingjing,Jiang Haiyin,魏敏雪,朱媛

    [10]全渠道整合对顾客体验的影响:社会化交互模式的调节效应,完成,2018年浙江省自然科学基金一般项目,Yang Shuiqing,Zhou Shasha,姜辉,Jiang Haiyin,王后才,虞佳,曾宪武

    PapersMORE

    [1]Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,June wei. Understanding Voice Shopping Value Co-Creation: A Sem-Fsqca Method,Journal of Computer Information Systems,12 Apr 2024:2024-08-15

    [2]Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,姜辉,Zhou Wangyue. Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective,Electronic Commerce Research,10.1007/s10660-024-09859-w:2024-08-08

    [3]Jiang, Hui,Messinger, Paul R.,loudiejiang,Lu, Zhibin,Yang Shuiqing,Li gang. Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products,JOURNAL OF MARKETING RESEARCH,卷: 61期: 2页: 271-289:2024-04-01

    [4]yang yongqing,Chesney, Thomas,Yang Shuiqing,Zhangang Hao. Why do merchants continue to use mobile payment? A data-information-value perspective,International Journal of Mobile Communications,卷23,期1 页110-125:2024-01-01

    [5]周传美,Yang Shuiqing,Chen Yuangao,Zhou Shasha,Li Yixiao,Atika Qazi. How does topic consistency affect online review helpfulness? The role of review emotional intensity,Electronic Commerce Research,卷23期4页2943-2978:2023-12-01

    [6]Jiang, Hui,Messinger, Paul R.,Liu, Yifei,Lu, Zhibin,Yang Shuiqing,Li, Gang. Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products,JOURNAL OF MARKETING RESEARCH,卷: 61期: 2页: 271-289:2024-04-01

    [7]Yang Shuiqing,Wang, Bin,lu yaobin. Exploring the dual outcomes of mobile social networking service enjoyment: The roles of social self-efficacy and habit,COMPUTERS IN HUMAN BEHAVIOR,卷64页486-496:2016-11-01

    [8]杨水清,鲁耀斌. 移动支付服务初始采纳模型及其实证研究,管理学报:2012-09-20

    [9]Yang Shuiqing,Liu Y,June wei. Social capital on mobile SNS addiction: A perspective from online and offline channel integrations,Internet Research,26(4): 982-1000.:2016-05-01

    [10]杨水清,鲁耀斌. 使用情景对移动互联网用户采纳行为影响的实证研究,情报杂志:2012-12-31

    Books

    [1]Yang Shuiqing,消费者渠道扩展与选择行为研究[Compile],人民邮电出版社,2015

    [2]Yang Shuiqing,鲁耀斌,感知渠道整合与消费者行为研究[A类专著],0,中国社会科学出版社,2020

    Courses

    [1]社会化商务行为分析

    [2]管理信息系统