邓年奇,中共党员,管理学院市场营销系,副教授,硕士生导师,浙江财经大学-宁波诺丁汉大学联合培养“数字经济专业”博士生导师。2021年7月获得上海大学管理科学与工程博士学位,2022年9月进入复旦大学工商管理博士后流动站。研究领域集中在新技术下的消费行为与福祉。主持国家自然科学基金青年项目、教育部人文社科基金青年项目等国家级和省部级项目4项,在Journal of Business Ethics、Tourism Management (高被引论文)、Journal of Travel Research、International Journal of Information Management等期刊发表论文。为JBE、TM、ATR、NMS、Technovation等期刊提供匿名审稿服务,担任中国高等院校市场学研究会理事。
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[1]交互性虚拟现实服务体验中数字共情的形成机制和作用效果:员工-消费者双重视角,2023年度国家自然科学基金青年项目,主持
[2]电商平台聊天机器人提升消费者和平台福祉的影响机理研究—人工移情和电商伦理感知的中介作用,2023年度浙江省自然科学基金一般项目,主持
[3]虚拟社交应用中用户价值创造的路径机制和策略研究,2022年教育部一般项目青年基金项目,主持
[4]虚拟现实人机交互中虚拟共情对消费者幸福感的影响机制研究,中国博士后科学基金第75批面上项目,主持
[1]dengnianqi,Zhang Hongmei,Jiang Xinyu. Transformation in the Digital Age: Factors Influencing Visitor Engagement in Virtual Museums,ACM Journal On Computing And Cultural Heritage,18(3), Article 36:2025-09-30
[2]dengnianqi,唐一凡,范秀成,蒋欣羽. 虚拟现实服务中具身参与对数字共情的影响,心理科学进展,33(7), 1140-1154:2025-07-31
[3]Dong Xuebing,Hu Chuanzhi,Heller Jonas,dengnianqi. Does using augmented reality in online shopping affect post-purchase product perceptions? A mixed design using machine-learning based sentiment analysis, lab experiments, and focus groups,International Journal of Information Management,82, 102872:2025-06-30
[4]dengnianqi,Shi Yangyan,Wang Junbin,Gaur Jighyasu. Testing the adoption of Blockchain Technology in Supply Chain Management among MSMEs in China,Annals of Operations Research,350, 629-648:2025-07-20
[5]Fan X.,Deng N.*,Qian Y.,Dong X.. Factors affecting the effectiveness of cause-related marketing: A meta-analysis,Journal of Business Ethics,175(2):2022-01-01
[6]Fan X.,Jiang X.,Deng N.*. Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experience,Tourism Management,91, 104534:2022-01-01
[7]Fan X.,Jiang X.,Deng N.*. Imagination versus telepresence: Consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and virtual reality contexts,Journal of Travel Research,62(8):2023-01-01
[8]Deng N.,Jiang X.,Fan X.. How social media's cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community identification,Journal of Research in Interactive Marketing,17(1):2023-01-01
[9]Jiang X.,Deng N.*,Zheng S.. Understanding the core technological features of virtual and augmented reality in tourism: a qualitative and quantitative review,Current Issues in Tourism,26(21):2023-01-01
[10]Fan X.,Jiang X.,Deng N.*,Dong X.,Lin Y.. Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem,Information Technology & People,34(3):2021-01-01
[1]研究方法与论文写作
[2]数字营销
[3]数字化营销
[4]Digital Marketing
[5]营销与公关
[6]公共关系学
[7]数字营销专题(研究生)