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Chen Yuangao Doctoral Supervisor Master Tutor

Teacher College:School of Business Administration

Name (English):Chen Yuangao

Name (Pinyin):chenyuangao

E-Mail:

Education Level:博士研究生

Business Address:221,Office BLDG

Gender:Male

Degree:博士

Administrative Position:Dean, Graduate School, ZUFE

Contact Information:chenyg@zufe.edu.cn

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Scientific Research

Research Field

AI and Management, Big Data Analytics, Online Behavior, Multimodal Data Mining

Paper Publications

Chen Yuangao,谢子烨,Wang Lu,Zhu Liyuan. ESG disclosure, public perception and corporate financial performance: An empirical study based on textual analysis，Journal of Environmental Management，383: 125320：2025-04-27
Chen Yuangao,李罗南,Zhou Wangyue. Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing，Electronic Commerce Research and Applications，70: 101492：2025-03-01
Chen Yuangao,陶李艳,Zheng Shuang,Yang Shuiqing,李甫俊. What drives viewers’ engagement in travel live streaming: a mixed-methods study from perceived value perspective，International Journal of Contemporary Hospitality Management，37(2): 418-443：2025-01-08
胡书逸,Yang Shuiqing,姜辉,Zhou Shasha,Chen Yuangao. 基于音频挖掘的电商主播声音特征对带货业绩影响效应研究，系统管理学报：2024-09-02

Patents

陈远高 , 胡书逸,李甫俊,王思琴,王鲁,Personality Recognization Method Based On Textual Feature Analysis From Chinese Social Network
Wang Lu , 郑家皓,Chen Yuangao,Yao Jianrong,面向不平衡数据集多阶段集成模型的信用风险评估方法,2022-07-06

Published Books

Research Projects

免接触服务的用户行为、服务模式与政策支持研究，完成，国家社科基金一般项目，Chen Yuangao,童鑫佳,刘梦,胡雨晴,陶李艳,王茜妮,Yao Jianrong,Yang Shuiqing,Zhou Shasha,Wu Haiyan,Li Yixiao,Yan Surong,Tu Le,金王燕
第三方信息中介模式下考虑eWOM和RRP的零售供应链协调优化研究，完成，2018年浙江省自然科学基金一般项目，Chen Yuangao,Yang Shuiqing,侍颖,Chen Mingjing,于竟,应梦茜
顾客跨渠道行为驱动的新零售商业模式与渠道管理研究，完成，国家社科基金一般项目，Chen Yuangao,Yao Jianrong,Yang Shuiqing,Song Haiyu,于竞,应梦茜,毕然
基于信息中介和口碑推荐的O2O供应链协调优化研究，完成，教育部人文社会科学研究一般项目（规划基金项目），Chen Yuangao,Yang Shuiqing,Li Yixiao,Yao Jianrong,王硕,于竞