Gao Jian Master Tutor

Teacher College:School of Business Administration

Name (English):Gao Jian

Name (Pinyin):gaojian

Date of Birth:1982-12

E-Mail:

Education Level:博士研究生

Business Address:管理学院楼413西办公室

Gender:Male

Degree:博士

Scan QR code

Scientific Research

Research Field
No content
Paper Publications
MORE
  • Gao Jian,Tang, Liyu,张瑞. The impact of social exclusion types on consumers' green product purchase intentions,JOURNAL OF RETAILING AND CONSUMER SERVICES,卷: 92:2026-06-01
  • 高键,李振,罗成洋. Beyond “Go Green”: Matching Message Framing to Consumers’ eco Knowledge to Boost Advertising Effectiveness through Brand Authenticity,Journal of Applied Business & Behavioral Sciences,1(2)
  • Gao Jian,王倩,孙贤达,lvyang. Will eco-labels as a communication strategy for ecological information cause consumers to buy green products? Evidence from China,Nankai Business Review International,17(2):294-322:2026-05-09
  • 高键,汤力瑜,张瑞. The impact of social exclusion types on consumers’ green product purchase intentions,Journal of Retailing and Consumer Services,92:2026-01-01
Patents
    No content
Published Books
  • Gao Jian,生活方式绿色化促进获得感提升的机制及公共政策创新研究[A类专著],经济管理出版社,2023
  • Gao Jian,浙江绿色管理案例和经验——垃圾治理篇[Compile],经济管理出版社,2021
  • Gao Jian,新时代消费者生活方式绿色转型研究[A类专著],0,经济管理出版社,2021
Research Projects
  • 双碳目标下公众多阶段参与机制及其定制化推进策略研究,完成,浙江省哲学社会科学规划“党的十九届六中全会和省委十四届十次全会精神研究阐释”专项一般课题,Gao JianWang Jianming,Li Yuwen,Wang Jianguo,Fan Xiaoming,dengnianqi,张瑞
  • 绿色生活方式的跨期心理选择机制及柔性干预政策研究,完成,2020年度浙江省自然科学基金探索项目Y,Gao JianZhao Jiang,Gao Youjiang,ChenNing,何梦薇
  • 浙江绿色生态文化建设的理论概括、政策路径与绩效评估,完成,2019年度浙江省社科联立项不资助课题,Gao JianWang Jianming,何梦薇,律杨
  • 生活方式绿色化促进获得感提升的机制及公共政策创新研究,完成,国家社科基金一般项目,Gao JianWang Jianming,盛光华,Wang Jianguo,葛万达,魏胜,解芳,林政男