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Yang Shuiqing Doctoral Supervisor   Master Tutor

Teacher College:School of Business Administration

Name (English):Yang Shuiqing

Name (Pinyin):yangshuiqing

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Education Level:博士研究生

Business Address:5号楼309A

Gender:Male

Degree:博士

Contact Information:yangshuiqing@zufe.edu.cn

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Scientific Research

Research Field
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Paper Publications
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  • Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,June wei. Understanding Voice Shopping Value Co-Creation: A Sem-Fsqca Method，Journal of Computer Information Systems，12 Apr 2024：2024-08-15
  • Yang Shuiqing,谢威,Chen Yuangao,Li Yixiao,姜辉,Zhou Wangyue. Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective，Electronic Commerce Research，10.1007/s10660-024-09859-w：2024-08-08
  • Jiang, Hui,Messinger, Paul R.,loudiejiang,Lu, Zhibin,Yang Shuiqing,Li gang. Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products，JOURNAL OF MARKETING RESEARCH，卷: 61期: 2页: 271-289：2024-04-01
  • yang yongqing,Chesney, Thomas,Yang Shuiqing,Zhangang Hao. Why do merchants continue to use mobile payment? A data-information-value perspective，International Journal of Mobile Communications，卷23,期1 页110-125：2024-01-01
Patents
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Published Books
  • Yang Shuiqing，消费者渠道扩展与选择行为研究[Compile]，人民邮电出版社，2015
  • Yang Shuiqing,鲁耀斌，感知渠道整合与消费者行为研究[A类专著]，0，中国社会科学出版社，2020
Research Projects
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  • 智联网环境下人机兼容与协作模式对服务绩效的影响研究：替代与增强双刃剑效应，进行，2023年度国家自然科学基金面上项目，Yang Shuiqing,Chen Yuangao,姜辉,Cheng Xiaoying,Jiang Haiyin
  • 新零售模式下感知互动性与顾客满意：线下数字化线索的驱动机制，完成，2021年度浙江省自然科学基金一般项目，Yang Shuiqing,Chen Yuangao,Peng Juanjuan,姜辉,Jiang Haiyin,周传美,金王燕
  • 渠道协同视角下移动商务用户采纳行为及其干预机制研究，进行，Yang Shuiqing
  • 中国博士后科学基金第八批特别资助，进行，中国博士后科学基金会，Yang Shuiqing

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