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Yang Shuiqing Doctoral Supervisor   Master Tutor

Teacher College:School of Business Administration

Name (English):Yang Shuiqing

Name (Pinyin):yangshuiqing

Education Level:博士研究生

Business Address:5号楼309A

Gender:Male

Degree:博士

Contact Information:yangshuiqing@zufe.edu.cn

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Scientific Research

Research Field
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Paper Publications
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  • Yang Shuiqing,周传美,郑景怡,Zhou Wangyue,张苗. Accommodative or defensive? Understanding impacts of differentiated managerial response strategies on online review helpfulness，Electronic Commerce Research and Applications，101555：2025-12-01
  • 林康,Yang Shuiqing,Wu Daoyou,郭彧. Does non-humanlike avatar more attractive? The impacts of avatar types on metaverse satisfaction and participation，Computers in Human Behavior，172: 108740：2025-11-01
  • Yang Shuiqing,郭彧,Chen Yuangao,Li Yixiao,Zhou Shasha,姜辉. Understanding service performance of frontline employees from employee-AI interaction perspective，Journal of Service Management，Volume 36, Issue 3, Pages 448-475：2025-06-05
  • Yang Shuiqing,林康,王曦,Li Yixiao,Chen Yuangao,jun wei. Does personality matter? Understanding the impacts of real-self and avatar personality traits on metaverse satisfaction，Internet Research，DOI10.1108/INTR-01-2024-0018：2024-08-20
Patents
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Published Books
  • Yang Shuiqing，消费者渠道扩展与选择行为研究[Compile]，人民邮电出版社，2015
  • Yang Shuiqing,鲁耀斌，感知渠道整合与消费者行为研究[A类专著]，0，中国社会科学出版社，2020
Research Projects
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  • 省域科技金融体系下金融协同支持科技型中小企业 的机制构建与效能优化研究，进行，Yang Shuiqing,Chen Yuangao,Zhu Liyuan
  • 智联网环境下人机兼容与协作模式对服务绩效的影响研究：替代与增强双刃剑效应，进行，2023年度国家自然科学基金面上项目，Yang Shuiqing,Chen Yuangao,姜辉,Cheng Xiaoying,Jiang Haiyin
  • 新零售模式下感知互动性与顾客满意：线下数字化线索的驱动机制，完成，2021年度浙江省自然科学基金一般项目，Yang Shuiqing,Chen Yuangao,Peng Juanjuan,姜辉,Jiang Haiyin,周传美,金王燕
  • 渠道协同视角下移动商务用户采纳行为及其干预机制研究，进行，Yang Shuiqing

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