杨水清,周传美,郑景怡,周望月,张苗. Accommodative or defensive? Understanding impacts of differentiated managerial response strategies on online review helpfulness，Electronic Commerce Research and Applications，101555：2025-12-01
林康,杨水清,吴道友,郭彧. Does non-humanlike avatar more attractive? The impacts of avatar types on metaverse satisfaction and participation，Computers in Human Behavior，172: 108740：2025-11-01
杨水清,郭彧,陈远高,李一啸,周莎莎,姜辉. Understanding service performance of frontline employees from employee-AI interaction perspective，Journal of Service Management，Volume 36, Issue 3, Pages 448-475：2025-06-05
杨水清,林康,王曦,李一啸,陈远高,jun wei. Does personality matter? Understanding the impacts of real-self and avatar personality traits on metaverse satisfaction，Internet Research，DOI10.1108/INTR-01-2024-0018：2024-08-20
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